| Classification | 658.401 |
| Title | STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, FOUTH EDITION |
| Edition | 4 |
| Call Number | 658.401 KEL s.. KENDENG |
| ISBN/ISSN | 978-0-273-77914-4 |
| Author(s) | KELLER, Kevin Lane |
| Subject(s) | |
| Series Title | BUILDING, MEASURING, AND MANAGING BRAND EQUITY | GMD | Buku |
| Language | English |
| Publisher | PEARSON |
| Publishing Year | 2013 |
| Publishing Place | USA |
| Collation | index, 590 hlm.; 28 cm. |
| Abstract/Notes | Isi dengan Nama Mata Kuliah |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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