Skripsi Mahasiswa

PENGARUH PRODUK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMU TOLAK ANGIN PRODUKSI PT. SIDO MUNCUL (Studi Pada Konsumen Jamu Tolak Angin di Kabupaten Semarang)

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Informasi Detail

Judul Seri

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No. Panggil

0369

Penerbit

: ., 2011

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SKR.V.05.01.0369

Tipe Isi

-

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Key notes: product, price, promotion, distribution

Info Detail Spesifik

ABSTRACT The Effect of Product, Price, Promotions and Distributions Line on Dealing Process By: Victorianus Wirawan Adi Susilo Number: 0525020025 Product purchasing activities that done by consumer through several step of purchasing process. However purchasing to the product Tolak Angin Herbal, purchasing decision can be influenced by several consideration like, product, price, promotion and distribution line, and based on those, writer attracted to take a title “Pengaruh Produk, Harga, Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian Produk Jamu Tolak Angin Produksi PT. Sido Muncul (Studi Pada Konsumen Jamu Tolak Angin Di Kabupaten Semarang)”. Research of the variable product, price and promotion and distribution line also variable bound is a dealing purchase (Y) taken 100 respondents with significant rate 5%. Data that is in use, using primary data and secondary data. Data analysis using qualitative analysis and quantitative analysis that include validity test, reliability test, double regression, determination coefficient, and hypothesis test using t test. Based on data analysis and hypothesis test that can take a summary as a partial (individual) consist positive significant influence between product (X ) to the dealing purchase of Tolak Angin Herbal in Semarang regency(Y). In a partial (individual) there is significant positive influence between prices (X ) to the dealing purchase of Tolak Angin Herbal in Semarang regency (Y). In a partial (individual) there is significant positive influence between promotions (X 3 2 ) to the dealing purchase of Tolak Angin Herbal in Semarang regency (Y). In a partial (individual) there is significant positive influence between distribution lines (X 4 1 ) to the dealing purchase of Tolak Angin Herbal in Semarang regency (Y). The result of determination coefficient obtained 64,4% of dealing purchase of Tolak Angin Herbal in Semarang regency that can be explained by product variable (X 1 ), price (X 2 ), promotion (X ), and distribution line (X ). Key notes: product, price, promotion, distribution line and dealing purchase. 4 3

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